Online coaching is bang on trend right now and if recent years are anything to go by, it’s a trend that is set to stay and continue to grow.1, 2
While many in the fitness industry aspire to take at least a portion of their business online, why exactly is this an area that fitness professionals should seriously consider moving into?
1. Flexibility and Freedom
As an online coach you have the flexibility and freedom to operate and coach clients no matter where you are. It’s a business model you can run from home, while on holiday and from anywhere in the whole world. With online coaching, gone are the days of losing money while on holiday because you couldn’t be around to coach your clients and teach classes in person. In addition, you no longer have to be dictated to by the opening hours or busy periods of your local gym. If you’re a night owl or an early bird then online coaching is perfect.
2. Increase your client base
With the traditional personal training or even group fitness model, you are always going to be limited to your geographical location. For example, if you live in Sunderland, you will only ever be able to coach people from Sunderland and surrounding areas, thus placing a limit on the customer base you have access to, and the number of people you can help.
With online coaching you can coach anyone, anywhere, anytime, giving you to opportunity to work with more clients and help more people achieve their health and fitness goals.
3. Earn additional income
With a greater pool of clients to work with and increased flexibility and freedom, comes the opportunity to increase your income. You can set a new pricing structure to suit your online coaching service and even add some downloadable products to your offering too, such as workout cards and plans.
Top Tip: The brand new GymCube app – powered by Reebok UK – which REPs members have exclusive access to, allows you to set your own individual prices and even collects the payment from the client and deposits it straight into your bank account, so there is no need to chase invoices and have awkward conversations about training fees.
4. No overheads
Many fitness professionals, especially personal trainers, find themselves committed to hefty studio or gym rent in order to carry out their in-person services. Online coaching on the other hand doesn’t require a set physical space. You can coach your clients from home if you like... all you need is a clear space, a tripod (which you can pick up easily and cheaply from the likes of eBay or Amazon), good lighting and you’re good to go.
Top Tip: The brand new GymCube app – powered by Reebok UK – which REPs members have exclusive access to, is completely free to download from the App Store.
5. Flexibility on length of session
Many gyms have set durations for their classes and personal training sessions, but these aren’t always suited to every class member or client. For some clients a shorter 20-minute session is most appropriate, while for others a 60-minute session is the perfect fit. Online coaching allows you to offer a variety of session durations and greater flexibility.
Top Tip: The brand new GymCube app – powered by Reebok UK – which REPs members have exclusive access to, allows clients to choose the session duration that works for them, either 20, 40 or 60 minutes. The app also times the session, ensuring you always run to time.
How to Become an Online Coach
REPs members can become an online coach right away with the GymCube app. Opt in from your dashboard in the Members Area. Once you have ticked the box, GymCube will send you an email (please allow up to 5 working days) giving you instructions on how to download the app (available on the App Store) and get started.
Not a member? To register on the GymCube App as a coach you must join REPs (£40 per annum) and have opted in to the GymCube App during the registration process. This is so GymCube can verify you are a REPs-accredited member.
GymCube Master Trainer
(2) UKActive, 2017