The winning photo - Gemma is the second from the left!

As many of you know at the beginning of October we held our National Convention during LIW at the NEC in Birmingham. During the three day exhibition we ran a competition with the Belrobics team encouraging attendees to show us their shimmy and to share this online using #shimmyingselfie. So we asked Jenny Muhlwa, the Managing Director for Belrobics, to give us her thoughts about the day and to announce our winner!

The alarm waking me at 5.30am told me to get ready for a fantastic day ahead where I would be shaking things up at Leisure Industry Week!

Packing the all-important shimmy belts, I made my way to the NEC in Birmingham. Working with REPs we were on a mission to get fitness professionals wiggling and giggling. Arriving at the stand I got everything ready, the twitter hashtag #shimmyingselfie was set up and the competition began! Participants were asked to show us their shimmy and tweet it to be in with a chance of winning a place on a Belrobics instructor course (the first endorsed belly dance fitness programme which is suitable for women of all ages, shapes and sizes). The prize was worth up to £345 and the crowds loved getting involved. Soon the entrance to LIW was awash with shimmies and laughter - everyone took part with people in workout gear and suits alike. The REPs team were also itching to get a shimmy belt on and show what they could do and so they each gave a blast of energy through the legs and took their #shimmyingselfie too!

The day got even better as I taught a Belrobics session at the REPs convention - 'Getting Women into Fitness'. The ladies in the class were brilliant and passers-by stopped to also have a wiggle and hear how we are changing the way women find fitness who wouldn't perhaps otherwise exercise - the secret? Our Belrobics belly dance moves are in tune with the female form meaning women feel great after just one class, the low impact nature means that a 16 year old and a 60 year old can enjoy the same programme without segregation, there is no obsession with losing weight and of course, there is the magic of the Belrobics shimmy belt! The result? Women aren't coming to a traditional 'fitness' class, but a social environment where the instructor really cares about them...a lot! 

After a day of shimmying and shaking we are pleased to announce that Gemma Hesketh won the #shimmyingselfie prize and will be joining us at the Belrobics Essentials course in November - we look forward to shimmying with you more Gemma!

Here's just a sneak peak of the action and some of our favourite #ShimmyingSelfie's 


shimmy 3


Even our Group Events Manager, Tim Jolly had a go! (see below) 

belrobics tim