Life Fitness take on active ageing fitness market

Life Fitness, the global leader in commercial fitness equipment, has announced that SCIFIT Systems Inc. will join the company’s brand family. The addition of SCIFIT provides Life Fitness with an expanded product line-up and increased access to the growing active aging market, as well as the medical wellness and rehabilitation fitness segments. SCIFIT was acquired by Life Fitness’ parent company, Brunswick Corporation (NYSE: BC).

Founded in 1987, SCIFIT has an extensive line of fitness equipment designed to address the needs of active seniors and patients undergoing rehabilitation. With products that are highly accessible for any age or ability, SCIFIT products are staples in facilities where users are building or regaining strength, or maintaining wellness. Their comprehensive product line-up features equipment that can be focused on the needs of the upper body, lower body or total body movements using machines that can be customised to the user’s specific needs and ability level. With low starting resistance, step-through entry for wheelchair access, and built-in workload safeguards for cardiovascular training, SCIFIT provides a safe and user-friendly solution for seniors or those who train them. The equipment is also ideal for rehabilitation for athletes and uniformed services personnel, as well as those with special needs.

In addition to benefitting from the Life Fitness industry-leading biomechanics team and the company’s long tradition of product innovation, SCIFIT will also now be available to the Life Fitness global network.

Chris Clawson, president of Life Fitness, said: 'With our industry leadership and SCIFIT’s innovative products and expertise within the active aging and medical exercise categories, the SCIFIT acquisition positions Life Fitness to provide products to support the rapidly growing senior population. Life Fitness will now be able to equip facilities from retirement communities and assisted living centres to nursing homes, long-term care environments and rehabilitation centres with fitness products tailored for the facility’s users.'