Once someone has passed their Level 3 personal trainer course and achieved the qualification, it’s easy to fall into the trap of believing that studies are done and work begins. The focus will naturally move towards bringing in clients, client retention and job prospects. Prospects should of course be paramount in a personal trainer’s thoughts, but never at the expense of continued education. In an increasingly popular and competitive marketplace, it’s becoming ever more important for one to continue to learn and develop new skills. Indeed, by choosing not to, a personal trainer may well be harming their potential earnings and job security.
“Put yourself in the potential client’s position. They have any number of personal trainers they could work with. If you were that client, would you go with the trainer who has a Level 3 certificate and some workplace experience, or the trainer with a Level 3 certificate who also has sports conditioning, suspension fitness, kettlebells and Olympic lifting certificates plus workplace experience?” comments Steele Williams, Director of TRAINFITNESS.
So, what are some of the other benefits of upskilling and what sort of courses could a personal trainer benefit from?
Working with niche clients
There are a range of different clients out there with different needs. Some might be looking to improve general health, fitness or fat loss, while others will have specific needs they’ll want a personal trainer to address. These might be sport-specific, strength or posture-focused. With the population becoming far more in tune with what it takes to live a healthier lifestyle and having a much great awareness of and interest in specific skills and training protocols, personal trainers need to have a greater range of knowledge under their belts to satisfy client requirements. Courses such as Padwork, Sports Conditioning or Olympic Lifting can widen a client base and ensure that clients have their every specific need met.
The health and fitness industry is one of the fastest evolving out there. Each day brings new techniques and innovations. After only a few months of working as a personal trainer it’s likely that something has changed or a new technique has become popular. Training techniques can go in and out of fashion, so it’s a good idea to upskill to stay ahead of the game. One day kettlebell training is all the rage, the next group exercise, HIIT or outdoor fitness. For a personal trainer, having those additional courses under their belt can help maintain relevancy and most importantly, keep a PT busy.
Keeping it interesting
A personal trainer might get bored delivering the same sessions week in week out. Clients might get bored receiving the same sessions week in week out too, even if they’re seeing progress. By upskilling and making sure there is the ability to offer a variety of training styles and activities, a personal trainer can keep workouts fresh and interesting, even if it’s only a case of adding one or two new ideas and techniques into the mix here and there. Extra courses and the skills that come with them can help a personal trainer keep clients interested and invigorated during sessions, whilst also showing adaptability, flexibility and knowledge.
Help those who need it most
While large parts of the population have become more aware of the benefits of living a healthier and fitter lifestyle, some individuals may feel they’re not able to train effectively, safely or at all on their own. For example, the right training can make dramatic improvements to those struggling with obesity or diabetes. Upskilling with a course dedicated to working with these conditions can help a personal trainer devise and deliver sessions that can make real and life-changing improvements to the quality of a client’s life. That alone is enough reason enough to continue one’s education in health and fitness.
Offer more services to clients
Upskilling will ultimately allow personal trainers to offer more. It will allow them to work with clients on a much more personal level too. A PT that has a wide range of skills and knowledge is less likely to have to recommend another trainer to a client because they don’t have the relevant skills.
Consider too that in today’s hectic society people are generally time-poor, so having a PT that can provide nutritional advice, information on advanced stretching techniques, can run spin sessions or effective circuit sessions and maybe some yoga techniques as part of a normal PT session is an extremely valuable and attractive option.
The takeaway here is that Level 3 is just the beginning. By upskilling and continuing to develop professionally, a personal trainer can offer clients the most effective solutions; solutions that can target a client’s personal and specific fitness needs.
As Steele Williams notes “The most effective personal trainers will always continue to study, develop and evolve to incorporate the latest science to help meet their clients’ ongoing needs. Upskilling is the pathway to a successful and rewarding career as a personal trainer.”
If you are interested in continuing your study and CPD courses visit our CPD pages, which includes a link to the Quality Training Portal (soon to be the new and improved PD: Approval's Training Portal!) where you can find TRAINFITNESS and other endorsed courses.