An innovative new partnership between Cancer Research UK and bounts, the app that rewards exercise, is set to inspire people to take up exercise and help them achieve their fundraising goals at the same time.

The CRUK Active app, which launched in the App Store last month, will encourage current exercisers to go beyond an annual Race for Life event or charity cycle, to maintain their fundraising efforts and physical activity throughout the year. The app incentivises users with reward points which can be redeemed for cash vouchers from big named brands and high street retailers. It will also motivate inactive individuals to take up a challenge or Cancer Research UK sporting event. Participation levels are found to be 30% higher in people using a fitness reward system, with a recent survey highlighting that over 70% of people believe fitness reward apps would engage and motivate them to do more exercise.

The CRUK Active app, powered by bounts, connects to members’ Just Giving pages, and enables them to receive additional reward points when they hit fundraising goals. The app will allow people to track a range of activities from walking, running, swimming and cycling. Referring friends, reaching fundraising goals, connecting with other tracking apps and entering leisure venues are just some of the ways members can earn points.

Find out more about bounts at or visit the Android Play store or The App Store, to download the CRUK Active app now.