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AXA PPP healthcare announce the introduction of two new health and wellbeing digital platforms for consumers. Together, they form an integral part of the healthcare company’s bid to play a leading role in shaping the future of the consumer health technology arena. Designed to satisfy people’s desire for greater control of their health and wellbeing and drive to make the most of new technology, the platforms will be freely available to all.

MyActive+ (www.myactiveplus.com) is an innovative healthcare retail platform providing customers with discounted health technology products, wellbeing services and individually targeted content – all with the intention of making a healthier lifestyle more accessible, simple and affordable. To mark its arrival, all new MyActive+ users will be given £10 off their first purchase when they spend a minimum of £20. Further discounts for loyal members will be offered going forward.

Launched in August, Active Health (www.axappphealthcare.co.uk/activehealth) is a free, secure personalised digital wellbeing service that enables users to manage their everyday health and personal wellbeing goals. More than simple tracking and monitoring, Active Health can synchronise its in-built health age calculator with data from users’ health tech devices to generate personalised assessments and recommendations – backed by AXA PPP healthcare’s expert health Q&A service – for a complete wellbeing picture.

James Freeston, Marketing Director at AXA PPP healthcare, says: 'Our members have been instrumental in the creation of these platforms which we are delighted to make available to all – whether they are an AXA customer or not. We want to help people to make the small, sensible, sustainable changes that will help them to feel healthier and happier – for good!'