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  1. PHYSICAL COMPANY TAKES IT TO THE EXTREME AT FITPRO LIVE 2015

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    With just three weeks to go FitPro Live (9th and 10th July) is set to be a highlight for industry professionals wanting to develop their skills and find out the latest industry news. There will be a wide range of sessions and talks on offer, aiming to inspiring and engage visitors.

     

     

    A leader in forward-thinking fitness,Physical Company is delivering a range of highly energetic sessions for visitors at this year’s FitPro LIVE. UK master trainer Kelly Edwards will present two high-intensity classes – 3D XTREMETM and BOSU® On The

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  2. Precor reveal online coaching centre

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    Leading fitness equipment supplier and manufacturer Precor has unveiled the Precor Coaching Centre, to help guide and educate both customers and fitness professionals.

    The new destination area offers a wealth of web-based information and tips to help fitness professionals and exercisers optimise their workouts, and ensure operators get the most value out of their equipment. This regularly updated content is available online at www.precor.com/en-gb/coaching-centre

    The Precor Coaching Centre features three main sections, targeted at fitness professionals, operators and exercisers. For fitpros,the online centre explains how PTs can use Precor equipment in new ways to help clients stay engaged while having fun. Content incl

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  3. The lion, the tourist and the tour guide

    Following on from my recent blog about information overload, I wanted to share the following story, told to me by one of my mentors a few years ago when I was feeling overwhelmed with the amount of I felt I needed to learn, wondering how I would ever know as much as those I looked up to.

    A brash tourist is on safari in Kenya. He asks his guide to take him to see a lion on his own so he can take photos up close.

    “No no”, says the guide, “lion does not like photos”.

    But the tourist insists he wants to get close to a lion and nags the guide until eventually he agrees to take him.

    Before they set off, the guide takes a small rucksack from his truck and slings it on his back. The tourist briefly wonders what&

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  4. PERSONAL TRAINERS GET READY: LIFE FITNESS STARTS SEARCH FOR THE WORLD’S BEST

    Nomination Phase Now Open for Fifth Annual Personal Trainers to Watch Competition

     

    ROSEMONT, ILL., JUN. 1, 2015 – Today, Life Fitness, the global leader in commercial fitness equipment manufacturing, kicked off its search for the world’s best Personal Trainers to Watch. In partnership with leading global fitness organizations, including the International Confederation of Registers for Exercise Professionals (ICREPs), EuropeActive, Life Fitness Academy and the American Council on Exercise® (ACE®), the fifth annual Personal Trainers to Watch program recognizes and rewards elite trainers around the world who embody the same passion and commitment to the profession as Life Fitness. Nominations will be collected from June 1-July 15, and the top

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  5. Multi-million pound investment continues for Total Fitness and Pulse Fitness

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    Total Fitness have announced a partnership with Pulse Fitness, to continue a multi-million pound investment across its 17 clubs. The new kit to be installed for exercisers consists of spin bikes, cardio pieces, rowers, strength machines, a full refurbishment of Hammer Kit, plus brand new Functional Training Areas, including Functional Training Rigs. To introduce the latest equipment to members, Total Fitness will hold a variety of charity challenges, special classes and induction sessions. Several of the clubs will also undergo a completely new layout for a more spacious, comfortable training environment.

    Craig Battersby, Company Fitness Co-ordinator, managed the deal with Pulse Fitness, saying ‘After a very successful refurbishment of our new Wrex

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  6. Virtuagym team up with Fitness First Germany

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    Virtuagym, the leading Dutch provider of fitness software for fitness clubs and personal trainers, has announced it has signed a deal with industry leader Fitness First Germany. Virtuagym’s all-in-one software solution will be implemented in their new concept, ReLevel.

    The cooperation with Virtuagym is focussed on their second brand, ReLevel, which is a completely new and specialised concept in Germany. Christophe Collinet, Chief Strategy Officer at Fitness First said: 'We had an extensive pre-selection process and determined that Virtuagym delivered what we needed for ReLevel, especially when it came to user experience. In a time where consumers are used to high quality software experience, it made sense for us to work with Virtuagym, as they have

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  7. Is inactivity deadlier than obesity?

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    A recent study confirmed that inactivity is twice as likely to lead to an early death than obesity, with the research revealing that people who engaged in moderate levels of daily exercise were 16% to 30% less likely to die than their inactive counterparts.

    The study, which looked at the effects of obesity and exercise on 300,000 European men and women over a course of 12 years, has shown that a brisk 20 minute walk every day is all it takes to counteract the risk of premature death. Study leader Professor Ulf Ekelund from the Medical Research Council Epidemiology Unit at Cambridge University said: 'This is a simple message: just a small amount of physical activity each day could have substantial health benefits for people who are physically inactive.'

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  8. Amer Sports help track cardio sessions indoors and out

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    Amer Sports brands Precor and Suunto have announced the integration of Preva and Suunto’s online sports community, Movescount, allowing users to access and record indoor cardio equipment-based workouts, as well as outdoor exercise in Preva, making it easier for exercisers to track progress towards fitness goals, whether they opt to hit the treadmill, or their local park.

    At the gym, Preva automatically captures workouts on any networked Precor 880 line cardio equipment, whilst the Preva Mobile App can record strength and functional training. For workouts outside of the gym, exercisers can sync to Preva via either Movescount.com or the Suunto Movescount Mobile App. A Suunto sports watch can track outdoor sport activities and relay information includ

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  9. PiYo LIVE hits the UK market

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    Insanity creators Beachbody LIVE have now released UK based instructor training workshops for their brand new workout – a yoga and Pilates inspired fusion called PiYo LIVE. Described as a strength and stretch based routine, the sessions are designed to give attendees an intense calorie burn as well as sculpt and firm the body.

    PiYo LIVE is a full-body,  strength and stretch format which can be taught in 30, 45 or 60 minute sessions. Unlike many branded workout formats, PiYo LIVE requires no equipment and no gym license fees and can be taught either in a gym or out in the community by official instructors.  PiYo LIVE branding and marketing materials are available to instructors and gyms and can be personalised for promotion of classes.

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  10. Personal trainers – how to plan a successful marketing strategy

    With tens of thousands of personal trainers now in the UK, taking the time to carefully market your services is crucial in order to be successful in such a competitive market.

    Read our tips to help you plan out an effective marketing strategy so that you can take the steps needed in order to build and improve your business.

    Reverse engineer your goals

    Reverse engineering involves working backwards from a clearly defined goal in order to figure out the activity that needs to be carried out to reach the objective.

    For many personal trainers, their marketing goals tend to centre on growing their customer base. When determining your exact goals, ask yourself questions such as:

    -          How many new customers do I want to win in the next six months?

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