We recently completed an anonymous survey of our email database resulting in 507 personal trainers (PTs) and coaches leaving their feedback. We asked them what they perceived to be their biggest challenges when it comes to advancing their career in the fitness industry.
Overwhelmingly, the response that sits at the top of that list (in almost 70% of cases) is finding enough clients to work with. This is seconded by finding the right clients to work with, writes Brendan Chaplin (pictured), CEO of Strength and Success.
Our findings are supported by recent research from Mindbody¹ which suggests that although 20% of all gym goers feel that PTs or fitness instructors are the most important factor when it comes to sticking to a new routine, just 4% of those people have found their perfect ins