As we venture into another January crush in gyms worldwide, with people eager to run off that extra mince pie or lift their way out of the pool of brandy cream they waded into somewhere around the 28th December, fitness professionals come out of hibernation ready to feast on the influx of a new batch of novice health conscious humans.
These people are ready to spend their last remaining pennies on employing someone to get that beach body ready by any means necessary. However, increasingly these spare pennies are being spent on tech not trainers. In 2014 5 million units (Statista, 2019a) of smart watches were sold. This number increased by 380% in 2015 and in just three years it rocketed further still to 43.5 million in 2018 (Statista, 2019b). What’s more, the trend isn’t showing signs of stopping and industry predictions show that by 2022