We recently completed an anonymous survey of our email database resulting in 507 personal trainers (PTs) and coaches leaving their feedback. We asked them what they perceived to be their biggest challenges when it comes to advancing their career in the fitness industry.
Overwhelmingly, the response that sits at the top of that list (in almost 70% of cases) is finding enough clients to work with. This is seconded by finding the right clients to work with, writes Brendan Chaplin (pictured), CEO of Strength and Success.
Our findings are supported by recent research from Mindbody¹ which suggests that although 20% of all gym goers feel that PTs or fitness instructors are the most important factor when it comes to sticking to a new routine, just 4% of those people have found their perfect ins
MINDBODY research reveals the importance of the right instructor for client retention, and how gyms/studios can find the right people for their clients
One in five people (20%) say that PTs or fitness instructors are the most important factor when it comes to sticking to a new routine, but just 4% claim to have found their perfect instructor
One in four people (27%) see a friendly personality as the most important trait for a personal trainer
One of the main challenges facing business in fitness and wellness, is how to provide a service that can drive repeat visits and increase customer retention. However, with such a wide variety in consumer preference and demand, this is no easy task.
A new Continuing Professional Development (CPD) points system has been launched by the Register of Exercise Professionals (REPs) to ensure the offer to members is easier to understand, manage and keep up to date.
The new points requirement for REPs members is 10 CPD points over 12 months, replacing the previous 24 point requirement over two years. Health and fitness professionals on the register, owned by UK Coaching, can accrue points by regularly undertaking professional development. Activities may include reading, attending workshops and conferences, courses and qualifications, and online materials such as webinars and podcasts.
Non-endorsed training can be used for a maximum of 2 CPD points per year, whereas training that has been en