Make fitness fun, sociable and more approachable, a new guide by Sport England today recommends. Aimed at the people who create opportunities for women to get active, ‘Helping Women & Girls to Get Active: A Practical Guide’ offers advice on how to break down barriers which are stopping women and young girls from getting active, and keep them coming back for more.
Rejecting a ‘one size fits all’ approach, this guide encourages facilitators to consider a range of barriers which may be preventing women and young girls from signing up. For example, research found that many women find mirrors in exercise studios intimidating and are often fearful of appearing to be the odd one out in classes. The guide also includes common sense solutions to encourage repeat visits to classes,