Monthly Archives: May 2015

Total Fitness have announced a partnership with Pulse Fitness, to continue a multi-million pound investment across its 17 clubs. The new kit to be installed for exercisers consists of spin bikes, cardio pieces, rowers, strength machines, a full refurbishment of Hammer Kit, plus brand new Functional Training Areas, including Functional Training Rigs. To introduce the latest equipment to members, Total Fitness will hold a variety of charity challenges, special classes and induction sessions. Several of the clubs will also undergo a completely new layout for a more spacious, comfortable training environment.

Craig Battersby, Company Fitness Co-ordinator, managed the deal with Pulse Fitness, saying ‘After a very successful refurbishment of our new Wrex

Virtuagym, the leading Dutch provider of fitness software for fitness clubs and personal trainers, has announced it has signed a deal with industry leader Fitness First Germany. Virtuagym’s all-in-one software solution will be implemented in their new concept, ReLevel.

The cooperation with Virtuagym is focussed on their second brand, ReLevel, which is a completely new and specialised concept in Germany. Christophe Collinet, Chief Strategy Officer at Fitness First said: 'We had an extensive pre-selection process and determined that Virtuagym delivered what we needed for ReLevel, especially when it came to user experience. In a time where consumers are used to high quality software experience, it made sense for us to work with Virtuagym, as they have

A recent study confirmed that inactivity is twice as likely to lead to an early death than obesity, with the research revealing that people who engaged in moderate levels of daily exercise were 16% to 30% less likely to die than their inactive counterparts.

The study, which looked at the effects of obesity and exercise on 300,000 European men and women over a course of 12 years, has shown that a brisk 20 minute walk every day is all it takes to counteract the risk of premature death. Study leader Professor Ulf Ekelund from the Medical Research Council Epidemiology Unit at Cambridge University said: 'This is a simple message: just a small amount of physical activity each day could have substantial health benefits for people who are physically inactive.'

Amer Sports brands Precor and Suunto have announced the integration of Preva and Suunto’s online sports community, Movescount, allowing users to access and record indoor cardio equipment-based workouts, as well as outdoor exercise in Preva, making it easier for exercisers to track progress towards fitness goals, whether they opt to hit the treadmill, or their local park.

At the gym, Preva automatically captures workouts on any networked Precor 880 line cardio equipment, whilst the Preva Mobile App can record strength and functional training. For workouts outside of the gym, exercisers can sync to Preva via either Movescount.com or the Suunto Movescount Mobile App. A Suunto sports watch can track outdoor sport activities and relay information includ

Insanity creators Beachbody LIVE have now released UK based instructor training workshops for their brand new workout – a yoga and Pilates inspired fusion called PiYo LIVE. Described as a strength and stretch based routine, the sessions are designed to give attendees an intense calorie burn as well as sculpt and firm the body.

PiYo LIVE is a full-body,  strength and stretch format which can be taught in 30, 45 or 60 minute sessions. Unlike many branded workout formats, PiYo LIVE requires no equipment and no gym license fees and can be taught either in a gym or out in the community by official instructors.  PiYo LIVE branding and marketing materials are available to instructors and gyms and can be personalised for promotion of classes.

With tens of thousands of personal trainers now in the UK, taking the time to carefully market your services is crucial in order to be successful in such a competitive market.

Read our tips to help you plan out an effective marketing strategy so that you can take the steps needed in order to build and improve your business.

Reverse engineer your goals

Reverse engineering involves working backwards from a clearly defined goal in order to figure out the activity that needs to be carried out to reach the objective.

For many personal trainers, their marketing goals tend to centre on growing their customer base. When determining your exact goals, ask yourself questions such as:

-          How many new customers do I want to win in the next six months?

Anyone who runs their own business and has read the fantastic book The E-Myth by Michael Gerber, will have had a lightbulb moment that hopefully revolutionised the way they do things (working on their business, rather than in it, as Gerber would say).

It’s worth noting at this point that most personal trainers are sole traders or the only person in their company, and are in the situation, initially at least, where they only earn money while they are physically with clients, meaning income is limited by how many hours you work. This is why many would say ‘traditional’ PTs have a self-employed job and aren’t actually running a businessat all, as a true business enables you to earn while sat at home doing nothing. In the modern world of the internet, online training and the sale of information products has changed this situation, removing the lim

Everyone Active has become the first leisure operator to invest in a new training course designed to overcome the psychological barriers to increasing physical activity.

Delivered by Lifetime Training, the Lifestyle Activity Coaching course was developed in consultation with the Academy for Health Coaching and led by physician Dr Tim Anstiss who specialises in applying the science of positive psychology to health and care settings. The course addresses the increasing evidence that the success of physical activity interventions relies heavily on changing emotional and psychological attitudes towards exercise and active lifestyles.

According to the British Psychological Society “there is an accumulating body of evidence to suggest that a range of individually-tailored and/or self-monitoring in