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Mini Module Assessment: Marketing for Fitness Professionals

 

1. What do you think the term 'marketing mix' means?

Various ways of segmenting a market depending on the product or service you are trying to sell
The basic ingredients that are the tactical components of a marketing plan
The options of using different percentages of quantitative or qualitative marketing research

2. Which part of the following marketing mix is the one variable which creates sales revenue?

Place
Promotion
Price

3. Which of the following provides information in considerable detail about the age and other demographics of the local population?

Fitness Industry Association
Census
Sport England



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Training
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Blog
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LinkedIn