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Issue 4a: Building Your Base


1. Why is it important to have a bank of regular clients?

To make you feel great
To show other PTs how good you are
To help your marketing through referrals

2. Why is it important to train the sales team?

They build trust with new clients when making the first sale
They interact with lots of members
they are better at selling than PTs

3. Which of the following is the benefit of a pre-designed programme?

They save you costs in paper
They make your product consistent
They make it easier to design posters