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Technogym scheme encourages community activity

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Technogym, the world’s leading wellness and fitness company, have announced that its global ‘Let’s Move for a Better World’ challenge will take place for the third year running. From the 1st to the 19th March 2016, gym members in fitness facilities all over the world will challenge each other and join forces to donate their movement in support of promoting wellness and healthy lifestyles in their local community and beyond.

Participants’ MOVEs – Technogym’s unit for measuring movement – will be logged through Technogym’s mywellness cloud, the industry’s first cloud based open platform. The top three most active fitness facilities in each participating country – those which accumulate the highest number of MOVEs – will win the opportunity to help children in the local area get more active by donating Technogym funded equipment to a school of their choice. There will also be prizes awarded to the members who give the best contribution to the challenge. The ‘Let’s Move for a Better World’ challenge is a great opportunity for clubs to attract new members, thanks to both the initiative’s communication campaign through web and social media, as well as the viral effect created by existing members sharing their training sessions online. 'Let’s Move for a Better World' is also a unique and powerful tool to build member loyalty, motivation and footfall through its competitive mechanic. By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective.

The 2015 edition saw impressive improvements for participating facilities: visits increased by an average of 34%, new memberships increased by 17%, and more than three quarters of participants saw an increase in the engagement and motivation of existing members. Crow Wood Leisure Centre based in Lancashire won the UK national competition coming top of the rankings against 59 other participants completing an impressive 3,126,802 MOVEs.

For further information on the campaign, regulations, and to get involved, get in touch with your local Technogym contact, or get more information at www.technogym.com

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